Our campaign, 'Wear That Feeling' for H&M Man has just been selected as a finalist for the 2022 New York Festivals Advertising Awards in the small agency, best use of film category!

Clothes don’t just make the man. They make the man feel. The global H&M campaign, ‘Wear That Feeling’, celebrates the confidence you gain through the clothes you wear.

To helm the campaign, we didn’t look for a fashion icon, instead we looked for someone who has the confidence to pull anything off. Say hello to Pete Davidson, the man of the moment and the new face for H&M Man.

Together with Director Tim Godsall, our films feel more SNL skit than fashion film, inspiring every man out there to be confident in themselves. This campaign kicks off our partnership with H&M Man, who aim to position themselves as a fashion destination for modern men.