We recently kicked off our partnership with Osmo to launch their collaboration with the legendary LeVar Burton as their new Chief Reading Officer! To announce this to the world, we created a campaign to engage kids, parents and educators in order to reduce the literacy gap and make learning to read more exciting!

We are working with Osmo on their ambitious journey to become a leader in learning to read. With LeVar Burton as Osmo’s partner, the brand is moving beyond traditional product marketing to create something that excites and engages culture.

Ahead of the Reading Adventure product launch, our campaign includes two videos that highlight LeVar’s commitment to partnering with Osmo and their mission: to make learning to read more exciting for children.