Luxury resale brand Tradesy knows that expressing yourself through fashion doesn’t have to come at a cost to the planet. We created a campaign that represents Tradesy’s elevated luxury and modern values.

Our campaign features real pre-owned luxury available on Tradesy. Wearing luxury can transform the way you express yourself, and Tradesy aims to give that experience to anyone who dares to be their true authentic selves.

We set out to prove that pre-owned doesn’t mean less fabulous. Our campaign for Tradesy highlights this core message of their brand - to not only celebrate luxury as a form of unapologetic self expression, but also to show that luxury can be sustainable.

B-Reel worked closely with the Tradesy team to create a campaign that spoke to the brand’s ethos. Watch the three films from the campaign below.