2021 was a turbulent year with an increasing number of children losing their rights to survival, education and protection. More than ever, a Christmas gift to Save the Children Sweden is critical in order for them to support children in need.

That’s why we were asked to develop a new and interesting way to raise awareness and bring attention to the importance of donating to the organization this holiday season. We partnered with Save the Children to launch a new kind of gift shop with virtual AR gifts that challenge excessive Christmas consumption and unnecessary gifts.

From a camel carrying a library, to a self-hugging sweater designed by Bea Åkerlund, each gift symbolize how Save the Children gives education, safety, food and clean water to children in need all over the world.

Every virtual gift can be explored in 3D on your mobile, providing a fun and interactive experience for both the gift giver and receiver, while also helping to make a difference.