A1 - Bring the Beauty Everywhere
B&O PLAY was launching its newest product; a beautiful bluetooth speaker with an equally attractive price point called the Beoplay A1. Our challenge was to launch the product on a global scale and stand apart from more well-known competitors while raising awareness of the brand without compromise.
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We created a global launch campaign experience which included films, an interactive website and a wide range of assets for social, in-store, OOH and print materials. All films, still photography and digital development were created in-house.
This product concept, “Bring the beauty. Everywhere.” builds on our communication platform "Make Beautiful Music" and gives it relevance in the the land of portable speakers.
The Beoplay A1 received positive international press coverage; within a week of launch the product sold out in both the US and the home market of Denmark.
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