For over 40 years, the Carolina Herrera brand has maintained its elegant reputation in the luxury world. To reimagine their signature style, B-Reel stepped in as their Digital Agency of Record to guide the brand’s transition into a digital first brand for modern audiences.

Kickstarting the digital transformation, we introduced Carolina Herrera’s first direct-to-consumer eCommerce offering for their make-up and beauty products.

From research to build, our team reimagined the overall online presence, including the UX/UI design + content, executing an experience that stands out among the competition.

An interactive make-up configurator that allows consumers to customize their own lipsticks and compacts — from texture and shade to caps and cases, including exterior flourishes such as tassels, bangles, letters and charms. 

Rich multimedia, tips, and editorial articles can be found site-wide, as well as a new, mobile interface with social-friendly asset ratios, giving Carolina Herrera maximum content usage on Instagram and other platforms.

We’re thrilled to continue working with the iconic brand, pushing its platforms further into the spotlight among its competition.