The One Star Hotel
Bad reviews are good reviews. As Converse looked to relaunch the One Star kicks, they asked us to launch their One Star Hotel pop-up experience: a fake hotel in the heart of fashionista Shoreditch. No beds available and no reservations required.
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We launched with the line-up film, featuring streetwear influencer Gully Guy Leo. The film was shared by Tyler The Creator and within 48 hours it reached over 1 million views.
The outdoor campaign headlined with one-star customer reviews like: ‘Loud Music. All. Night. Long.’, ‘The staff had attitude’ and ‘The room was a shoebox’. It was plastered over the whole of East London, making it and the event unmissable, with the queue to attend reaching around the block for three days.
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